Reduce, reuse, recycle. Sometimes you don’t need a suite of new content - you need to make sure that what you’ve already got is working as hard as it can for you. I will review your existing live content, and anything else that you’ve got in your arsenal, looking for opportunities to improve SEO in the content, new content titles and series development, ensuring the message is clear and relevant to your target audience, and even build you a content inventory/management system so you can easily identify which content you have at your fingertips to plug gaps in your posting schedule.

So now you have all your content, you need a structured approach to getting it out to the world. Taking the results of the content audit, I will examine the types of content you currently have in play across the sales funnel, identifying areas for improvement and new content types to introduce. The strategy will include clear measures for success for content that align with your business goals, as well as topic ideas, content formats, channels, and frequency for publishing. If you’ve already got an activity and campaign plan, this will feed in to the overall strategy.

Maybe creating the content isn’t your challenge, but editing and refining is. I first got into creating copy through editing and proofreading work for my friends as I have a hawk-eye for detail and know how to be concise when describing concepts. Send me your piece of content along with the expectations and intended readership of the content, and I’ll work my magic to polish it into its final form. My top tip here would be to always write more than you think you need as it’s easier to remove and amalgamate sections than come up with information to add in that is rehashing ideas you’ve already presented. Or ideas that just don’t fit into the body copy, that too.