An excellent way of demonstrating your knowledge on a particular subject or specific topic. Blogs can be different in length, ranging from 500 to 2500 words, and can be part of a series if you’ve got a lot to say but don’t want to say it all in one article. Pushing out regular blog, or other content, builds a steady following of your brand and creates a relationship between you and the reader. Plus, having blogs or other content around your subject matter will support your SEO efforts in the main body of your website.

Another great way of supporting SEO! Consider how people use search engines nowadays, even looking to YouTube and TikTok for visual representations of the answers they seek. Guides offer you the chance to demonstrate you’re knowledgable about your subject area and help your reader educate themselves, find the answer to a challenge they’re facing, and build trust as you support the reader.

After working with you to develop the brief and iron out the finer details, I will work with the brief to create you a video script considering the brief, message, and spoken flow of words. Sadly, my skills don’t lend themselves to video creation but I have been a voiceover in a past life ;)

Show your prospects and current audience what you’re capable of! Interviews will be conducted with relevant stakeholders both from yours and the subject organisation to gather all the important detail looking at the relationship, business issue that needed solving, and the successes you’ve shared. Case studies will be in-depth, longer form copy, to allow for creating shorter form copy and social media posts for promotional activities, and written to your current structure.

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A set of posts with static visuals relating to a campaign or specific piece of content, all in your branding. Visuals will be made either using your templates if you have them, or from scratch, to the agreed social channel’s specifications. Alternatively, I can plan and create social posts based on content you already have that hasn’t been promoted - or turn it into something entirely new!

A deep exploration of a niche or specific topic or issue that is faced by others in your industry, ideally providing a new perspective or answer to a burning question. Whitepapers, and other long form research pieces, should take the reader on a journey and demonstrate your subject matter expertise. To create a whitepaper, I will work alongside your experts to extract the information needed for the piece, whilst simultaneously conducting my own research to paint a clear picture and set of arguments for the reader.

Either standalone, as part of a campaign, or a cyclical newsletter to your database. Much like other content I create (are you sensing a theme here??) I will need a brief to understand the purpose, audience, and topic to decipher the storyline and craft the copy in line with your overarching goals. With newsletters I can support sourcing the content, writing it up, and organising your newsletter into a regular cadence.​

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If it’s not broken don’t fix it! Sometimes a template is the best way of ensuring brand and messaging consistency. Using your branding, I will collaborate with the relevant stakeholders to create you content templates for your important documents that you and your team can adapt and customise as they need.