Saikai - building content pillars and clusters

Dec 3, 2024

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Saikai is a Shopify web design & development agency, that focuses on creating top-class Shopify sites and experiences for their customers. They reached out to me looking to create a suite of new content for their website to improve their organic rankings in search results.

Saikai are heavily invested in their long-term growth strategy and place a lot of importance on organic. They already had a plan in mind regarding which keywords they wanted to rank for, so from here we discussed which content topics were a priority to them to find the best place to start.

We began with Shopify optimisation, looking at keywords that had a difficulty rating ranging from 20-50 but still with a respectable search volume. Once we’d agreed which topic we felt was best to build first, I got to work!

Whilst writing the initial pieces of content, I identified other potential topics that I felt would relate to and complement the pillar pieces - this is actually my favourite part of the process, when you start with one idea and new ones just keep developing! Content was written with links to other articles on the Saikai site to extend the user journey.

After creating some of the core pieces of content, we highlighted another opportunity for SEO rankings by adding FAQs to the end of the articles to include more long tail keywords and improve domain authority.

Full articles can be viewed at saikai.io.

Pillar - Shopify optimisation

Saikai offers services to support Shopify store owners in optimising their store to improve its overall performance and conversion rate. I started by looking at the keywords provided and researching what Shopify optimisation involves.

The aim was to create a pillar piece of long-form written content to allow for different topics to be linked to this piece in the future. The content explores what Shopify optimisation is, why it’s important, and looks at ways you can optimise your Shopify store.

From here, we identified other content that can link to the pillar piece, including other articles and gated downloads such as checklists, timetables, and templates.

Note that articles are written in American English, it’s not me being inconsistent in my use of ’s’ and ‘z’ 😋

Why Shopify store optimization is crucial for success
How to manage and improve your Shopify performance
Why is my Shopify store so slow?

Supporting pillar - Shopify themes

Using Saikai’s extensive keyword research I identified another content pillar, this time looking at Shopify themes. Themes are central to a Shopify store and, if not installed and maintained correctly, can have a negative impact on a store’s performance.

The best free Shopify 2.0 themes for your ecommerce store
How to update your Shopify theme

These two content areas work really nicely together and provide opportunities to link to other places on the website. This content also supports their new ‘Shopify support and maintenance services landing page.’

Working with Saikai has been an absolute dream and I’m looking forward to building up more of their content in other topic areas. Keep your eyes peeled for more updates 👀