Your introduction to the world. Maybe you’ve had a little change in your business strategy lately and your messaging needs tweaking, you’re new to the market and are working on your brand story, or you’re just wanting to refresh the page - it’s all in hand.

I will arrange meetings with key stakeholders to interview them and get all the information I need to identify the storyline that will shape the piece and then craft it into something tangible.

We’ll define the brief first, looking for all the info described in the discovery stage with a particular focus on the use case for the page and how it fits into your wider campaign. Landing pages will be tailored to your ICP and optimised, making sure that you’re attracting the right traffic. I’ll keep an eye on the page performance and make tweaks as needed to keep the page pulling its weight.

An alternative way of educating and building rapport with your reader is by including FAQs on your website. A similar process to product and service pages, giving you an opportunity to provide more information about your offering in an easy to understand way, either separate to your product and service pages or at the bottom of each if you prefer.

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Adding new service lines or updating existing ones? Struggling to turn technical jargon into fluid and appealing prose? Looking to improve your page ranking in search results?

I will work with your technical team to get the product, or service, specifications, as well as your sales team to understand the messaging and differentiators used in their conversations, and weave this into a strong and clear narrative. All pages will be optimised for SEO based on keywords either you provide, or I can research.

We’ll define the brief first, looking for all the info described in the discovery stage with a particular focus on the use case for the page and how it fits into your wider campaign. Landing pages will be tailored to your ICP and optimised, making sure that you’re attracting the right traffic. I’ll keep an eye on the page performance and make tweaks as needed to keep the page pulling its weight.

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Think of solutions pages as a different spin on your product or service pages. Instead of describing what you do and how it works, you’ll provide detail on how your offering solves a problem or the outcomes and benefits it provides. Solutions pages work well for those who are looking for the answer to a question, rather than those who know exactly what they’re looking for.

I also have experience in creating solutions briefs as part of sales collateral, if that’s more your style.